Just One Measly Tweet?
I just found out from this article, “The $1.3 Trillion Price Of Not Tweeting At Work“, that Oracle’s mercurial CEO, Larry Ellison, has tweeted one, and only one, message out onto the ether. And a nasty one it is:
Among CEOs of the world’s Fortune 500 companies, a mere 20 have Twitter accounts. As social media spreads around the globe, one enclave has proven stubbornly resistant: the boardroom. Within the C-suite, perceptions remain that social media is at best a soft PR tool and at worst a time sink for already distracted employees. Without a push from the top, many of the biggest companies have been slow to take the social media plunge.
Ryan goes on to speculate that the status quo may change because of the findings in a report from the McKinsey Global Institute:
According to an analysis of 4,200 companies by the business consulting giant, social technologies stand to unlock from $900 billion to $1.3 trillion in value. At the high end, that approaches Australia’s annual GDP. Two-thirds of the value unlocked by social media rests in “improved communications and collaboration within and across enterprises”.
BD00 hopes that Mr. Holmes is right, but there’s a lot of inertia and outdated tradition motivating the mute behavior in the head shed. There’s paranoia about giving away too much information to competitors and there’s a fear that the penthouse occupants might say something that destroys the illustrious image of infallibility unconsciously burned into the minds of themselves and their minions.
Just cutting email out of the picture in favor of social sharing translates to a productivity windfall as “more enterprise information becomes accessible and searchable, rather than locked up as ‘dark matter’ in inboxes.”
Oh man, despite the risk of being served with a cease-and-desist order and/or being slapped with a slander lawsuit, I couldn’t resist the urge to do this:
Besides our buddy Larry, can you name all the faymoose people in this dastardly mugshot collage without using Google? I’d offer up a BD00.com T-shirt to the winner, but I’m all sold out.
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- Fortune 500 Increased Use of Social Media in 2012 – Twitter #1 (customerthink.com)
- Social Media’s Productivity Payoff (blogs.hbr.org)
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