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A Unique Core Value

Unless they’ve been cleverly camouflaging their sinister ways from the world’s prying eyes, the people at Zappos.com truly do live and breathe their corporate values every day. My favorite, and perhaps most unique Zappos core value is number three: “Create Fun and a Little Weirdness“. Here’s how the Zappos team describes this precious gem from the viewpoint of their “Core Values Frog” (CVF):

Our CVF has a sense of humor; he knows that it’s good to laugh at yourself every once in a while. Work shouldn’t be synonymous with drudgery; CVF can find fun and weirdness even when the rubber meets the road and we’re getting lots done. Being a little weird requires being a little innovative, and CVF is always looking for a chance to fully engage in his work and bring out the fun and weird side of it.

In tribute to CV #3, the people at Zappos have held impromptu parades, hula hoop contests, head shavings, and all kinds of other weird events both on and off the company’s premises.

Of course, Zappos is just a lowly $1B retail shoe company and your business is much more different, respectful, and prestigious. Thus, it’s patently obvious that Zappos core value #3 can’t possibly work in your corpo palace. Right?

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