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Filtered And Delayed

In the consumer products business, the customer and the user are one and the same – a “customoozer“. The figure below shows two system “designs” for a consumer products company. All other things equal, which one has the competitive advantage?

In industries like B2B and government contracting, where the customer and end user are separate entities with differing wants/needs/agendas, the typical institutional design structure is shown below:

It’s no wonder that most innovation occurs in the consumer products industry.

If it could be pulled off, do you think that the subversive system enhancement below could provide a competitive advantage?

  1. January 12, 2012 at 9:10 am

    What would change in this picture if “translator” was substituted for “filter”?

    The short circuit works best when:

    1) the user community is relatively small and/or relatively homogenous,
    2) the user community and the designer/builder/maintainer team speak a common language
    3) there aren’t new important considerations introduced that the filters understand by the developers don’t (as much(

    For example, a mechanic can communicate clearly with a driver without the need for an intermediary. OTOH, if the tire supplier wants to talk about tire changes, the driver isn’t the only one who should be in the loop. The owner and crew chief add value to the conversation an aren’t merely “filters.”

    • January 12, 2012 at 10:55 am

      I like your “Translate & Delay” definition better than my “Filter & Delay” term. “Translate” is less “abstract” and less geeky 🙂

      Your point number 3) is right on. I think there is a need for both penetrations into the wall of the org.

      Thanks for the feedback CA

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