Killers Or Motivators?
It’s ironic that many of the words and phrases in “100 words that kill your proposal” are used by management and public relations spin doctors to project a false illusion of infallibility:
- Uniquely qualified, very unique, ensure, guarantee
- Premier, world-class, world-renowned, well-seasoned managers
- Leading company, leading edge, leading provider, industry leader, pioneers, cutting edge
- Committed, quality focused, dedicated, trustworthy, customer-first
How can these subjective and tacky words sink a business proposal on the one hand, but (supposedly) inspire and motivate on the other hand?