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Motherbuckers

I love discovering people and companies that buck the current “kool and hip” trends followed religiously by the herd (mooo!). One of these motherbuckers is Evernote Inc. I’m not an Evernote user, but the app is phenomenally successful and has an enthusiastic following.

In “One Reason Everyone Has Outsourced Their Brains To Evernote | Fast Company”,  Evernote CEO Phil Libin says:

We do everything native. That was actually the big decision. Right from the beginning we said, “No common denominator crap.” No HTML5. Just all native on every platform.

You would think that it makes no business sense to maintain a separate, resource-sucking team for each supported platform, but think again:

Yes, it’s really expensive. Yes, it takes a ton of developers. But it works for Evernote: As Libin says, they’ve got independent teams for every platform. They compete to make the best version, steal from each other, and leapfrog one another. Since each platform is different–BlackBerry, for instance, has that keyboard thing–the versions are tailored to them. And each fits. – FastCompany

Evernote

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