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Design, And THEN Development


First, we have product design:

Pdesign

Second, we have product development:

Pdev

At scale, it’s consciously planned design first, and development second: design driven development. It’s not the other way around, development driven design.

The process must match the product, not the other way around. Given a defined process, whether it’s agile-derived or “traditional“, attempting to jam fit a product development effort into a “fits all” process is a recipe for failure. Err, maybe not?

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