Design, And THEN Development
First, we have product design:
Second, we have product development:
At scale, it’s consciously planned design first, and development second: design driven development. It’s not the other way around, development driven design.
The process must match the product, not the other way around. Given a defined process, whether it’s agile-derived or “traditional“, attempting to jam fit a product development effort into a “fits all” process is a recipe for failure. Err, maybe not?